Want To Publicize?

A graphic design combines words, visual elements, and layout for the purpose of engaging an audience. For example, a graphic design can be used to publicize an upcoming event, advertise a product or service, or illustrate a concert or recording.

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Papyros Designs brochure

Each part of the graphic design can be customized to convey a specific message. The words provide salient details, while the visual elements use color and form to express a certain theme or mood. The layout indicates the type of design, such as a CD booklet or a brochure. In the example above, the text is laid out in tri-fold using a summer color theme.

Designing Services

If you need assistance publicizing an event, I can help you create an invitation or poster. I also can generate an advertisement or brochure for your product or service, as well as a program or CD booklet describing a performance. Once the design is completed, you can print it on the stock of your choice or post it online.

Contact me for a free consultation. We can discuss your ideas about the design as well as rates and turnaround time.

Visual Elements

The color theme for a design can be drawn from one of the four color wheels to the right. The three boxes next to each wheel are neutrals that can be used with that theme.

Layout

The table below lists default layouts. A design can use any one of these pre-defined layouts or be customized according to a set of specifications.

Winter color wheel	Spring color wheel
Summer color wheel	Autumn color wheel

Designing Rates

My design rates are based on size, number of sides, and number of sheets. Estimates for default layouts are given in the table below; however, rates for customized designs may vary.

File Format

For the best quality, any image or picture used in a print design should meet the following specifications:

• File Format: JPEG, PDF, GIF, TIFF, PNG
• Resolution: At least 300 dpi
• Size: Minimum dimension should be at least 4"

The file format of your final design depends on whether it will be published in print or online. For print, the file format will be PDF, with a resolution of 300 dpi. For email or websites, the file format is usually JPEG, with a resolution of 72 dpi.

Printing Process

Although printing is not one of the services I provide, a design can be printed at any copy center that offers color printing. In addition, there are many websites that provide full-service printing.

If you will be using a printing service, be sure to use their specifications when requesting a design. Similarly, if you will be publishing your design, either in print or online, the publisher's specifications should be determined beforehand as well.

Finally, keep in mind that there are three design elements that increase the cost of printing: size of paper, type of paper, and use of color.